What Every SEO Experts Need- The Top SEO Skills
SEO have become must tougher than ever before. Some of the olden SEO skills won’t work now. Find out the top SEO Skills needed for an SEO Consultant for 2014. Below are some of the SEO skills that are explained as the project moves. Read the following as – what is the skill? what the skill does? and how to acquire it.
There are some SEO skills needed when we start a project.
Competitor Analysis Market Research
- Analyze the present market of the client.
- We must know who are the presently playing giants in the market.
- It is advised to analyze their website also.
Building SEO Strategies
- One of the important SEO skill is to build up the strategies after understanding the client business.
- Here we must understand a rough effort needed for the project.
Complete Website Analysis – Making SEO Friendly
- This skill deals with the finding out the coding related issues to make the website more SEO friendly.
- This can increase the website performance to make it more loading faster.
- Here we can get the help of many online tools for the analysis process.
Improving User Experience – Look and Feel
- There must be an artist inside us to make the website, feel good for the customer who visits.
- This deals with solving the design aspects needed for a website in matters of color, layouts, call to action.
- By this it is seen that the customer spends more time on the website which is an SEO factor of ranking.
Various Online SEO Tools
- There are many useful tools online free and paid, that we must be familiar with.
- By using these tools, we save more of our time to detect SEO issues present in the website.
- This makes our website file optimized and search engine friendly.
- One can seek the help of the designers and developers to get the job done.
- This is a process of finding the industry related keywords that are in demand and what people searches for.
- By the keyword research, we also get to know which keyword we need to target.
- There are tools from the Google Adword to perform keyword research.
Meta Details Optimization
- This is a process of including searchable keywords found out in the keyword research in the meta details.
- The search engine can identify the page with the meta details and are more likely to increase the ranking.
- We need to do it in the optimized manner without stuffing too much.
- You can do it with the knowledge of editing the html files accordingly, as well as getting known to the content management systems, if using like the WordPress, a highly recommended SEO friendly platform.
SEO Copy-Writing Article Creation
- Content writing with targeted keywords can be done; of which blog research and development is also a part.
- By these we have the chance to keep more industry related keywords in our website.
- This makes our website show up in the search results for the related keywords.
- Make catchy titles too.
Promotional Poster Image Creation
- Posters for the purpose of promotions are needed to be submitted at various websites.
- By this there are the chances of attracting customers to come to our website.
- We can use the tools like Picasa photo editing if one experiences trouble at another complex photo editing software.
OFF PAGE SEO
SEO Link Building Strategies
- We need to have good quality backlinks which is one of the SEO factors of ranking.
- So a good link building strategy needed to be planned and scheduled for the keywords.
- This must be done with the creative part of online marketing promotion, that don’t look spammy too.
Niche Related Profile Creations, Discussions
- profile creations and the discussions must be performed at various websites that relate to the business.
- We need to be social to deal with other online users with interesting comments and talks.
- We need to be aware of common social websites related to the industry.
- This also helps us to build more brand awareness and increases the website traffic.
Social Media Marketing Strategies
- Build contents in the social media to engage the customers.
- By building, viral contents, more and more people become to know about the company services.
- Strategize what you need to perform in the social media website like Facebook, Google Plus and Twitter
ANALYTICS and REPORTING MAKING
- This SEO skills deal with the process of easy file creations and reporting.
- We can use the Google Drive service offering a lot of file storage and reporting methods.
- By these we have a clean and well organized data related to our website promotional plans.
- This also makes to have a look and design new strategies needed for the company.
- This also deals with the creation and representation of ranking reports.
Google Webmaster Tools
- Google Webmaster allows us to know more about our website to make it more SEO friendly.
- By mastering the Google Webmaster we can know how website perform in searches that helps us to further build up the promotional strategies.
- Google Webmaster also helps to understand coding related issues to solve error pages and viruses.
- There are also other website parameters that comes useful to us.
Google Analytics Tools
- Google Analytics is a service bringing analytical reports on the website, that gives us an idea on how the website have performed.
- We can also use Google Analytics for the easy report making to be sent to the clients.
- There are also other useful tools to monitor our process of achieving goals.
Additional Top SEO Skills Needed for an SEO Manager
An SEO Manager must have SEO skills to not just promote the website, but to manage others too.
- A good SEO project comes with the best team and how well you carry out their co-ordination.
- Organize the tasks for the team of designers, developers, content writers, link builders, social media executives
- Asana is an excellent task management tool to carry out team works.
- We must manage our SEO clients with the performance reporting.
- Understand the aims and missions of the client business.
- Communicate with the website SEO work activities and the website performances.
- Build trust with the SEO clients.
Contact an SEO Consultant having these skills